To celebrate 60 years of Colorbond steel, ‘Made by Australia’ positioned the product as a symbol of Australian durability, ingenuity and everyday creativity. We wanted to emphasise that the product has been shaped by the lives and landscapes of this country.

It was Colorbond’s first brand campaign in five years, aiming to strengthen it’s position as Australia’s most trusted steel brand, highlighting its performance, longevity and aesthetic appeal, while reinforcing its deep connection to Australian environments and lifestyles.

From Cairns in Queensland to Phillip Island in Victoria – the campaign featured 15 real properties and landscapes designed to reflect the lived experience of Australians and the conditions Colorbond steel has been engineered to endure.