Before doubling down on art direction and ideation, I was a Creative Producer working predominantly in installation and experiential design for the worlds best experience design studios.

These years were incredible formative for me creatively and I made some really big stuff happen that I’m very proud of.

From building a racetrack in the outback for BMW, only 4 months after arriving in Australia, to installing a 9ft glass christmas tree on the 31st floor of The Shard in London. I’ve launched into projects that most would run a mile from.

It means that I know how to build lots of things and figure out how my ideas might come to life. Taking a 3D approach to ideation comes very naturally to me.