Born Cheeky for Hard Rated

Hard Rated is an Australian lemon-flavoured alcoholic drink with a mischievous personality and a brand platform called Born Cheeky. We needed a brand act that activated the platform and matched the energy.

Our idea came from sophisticated strategic thinking: turn a couple of innocent citrus fruits into a distinctive brand asset.

Coming up with this idea and seeing the team at Illusion Studio Bangkok to bring it to life was a total joy.