Before doubling down on traditional advertising, I was an Art Director and Creative Producer working in installation and experiential design.

These years were incredible formative for me creatively and I made some really big stuff happen that I’m very proud of.

From designing a racetrack in the outback for BMW - only 4 months after arriving in Australia - to installing a 18ft glass Christmas tree on the 31st floor of The Shard in London, I’ve launched into projects that most would run a mile from.

It means that I know how to build lots of things and figure out how my ideas might come to life. Taking a 3D approach to ideation comes very naturally to me.